Guides
Competitor research for app founders and marketers
How to work out what is actually driving a competitor app's growth — the creators, the ads, and the content — including where the free tools take you and where they stop.
How to Research a Competitor's App Marketing Strategy
A repeatable seven-phase method for reverse-engineering a competitor app's positioning, creative, channel mix, creator footprint and monetisation.
10 min read
Finding the TikTok Creators Behind an App's Growth
How to identify which TikTok creators are actually driving installs for an app, using manual search techniques and structured creator data.
6 min read
How to Track Competitor App Ads on Meta and TikTok
What Meta Ad Library and TikTok Creative Center actually show, what they miss, and the one signal that predicts whether a competitor's ad is working.
7 min read
How to Find UGC Creators for Your App
Why follower count is the wrong filter for app UGC, the two signals that actually predict performance, and how to pitch and pay creators.
6 min read